Toms

For the Homeless

Creative DIrection
Art Direction
Film Direction
Photography
Retouching
Production

We partnered with brilliant Creative Director Adam Harriden, Art Director Brett Johns and Cinematographer Jake Donlen to form a creative tour de force for this project. The brief was to develop a campaign for Toms, direct and film it in Melbourne featuring formerly homeless teens and staff members of the Homie store in Fitzroy. The hero being co-founder Marcus Crooke. Jess Middleton took up the lens to capture stunning visuals for the campaign which was seen in large format in Toms stores Nationally. The film components were Directed by our own Andrew Maccoll. Our other team member Jono Edmeades managed visual assisting and the entire project was managed by Saturates Ludivine Vetter.

The brief was ambitious! The deadlines tight. The deliverables many.

Further Art Direction was provided by us in regards to the stills direction and also film editing of the tightly cut social media shorts. Media was distributed across social, in store on the Toms global website and also on the Toms Australia website.




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