• CREATIVE DIRECTION
In May & June of 2009, We were commissioned by B&T Magazine to creatively direct and shoot two magazine covers. The June edition ran a feature story on "In The Shadows - Inside the minds of Australia's big-brand PR chiefs". Our concept was to deliver a timeless image that expressed a sense of power to the reader via visual emotional connectivity from the subject to a viewer.
We felt the talent choice was of particular interest with this cover. So we sourced them personally. The final image was to also embody more of a Renaissance Chiaroscuro feel much like Caravaggio's work.
"Sounds Like Change - Can Australia make a successful switch to digital radio?"
was the title of the second cover. We sourced multiple speakers from different old stores. Shot them individually and retouched the entire piece together to form a map of Australia. Which we feel has quite an impact given the level of detail present.