Double Impact

Creating twice the impact with a clean redesign.

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Project Overview

CREATIVE DIRECTION
BRAND STRATEGY
ART DIRECTION
BRANDING
DESIGN

Double Impact

Saturate rebranded Sydney point of sale specialist Double Impact with a view to elevate their brand to the level of their customers. Dealing directly with brands like Dyson, JB Hifi and more retailers Double Impact required a clean modern look and feel that would match their capability producing premium point of sale displays. We shortened their name from "Double Impact Displays" to "Double Impact" as the company was keen to diversify their offering moving into the future beyond just displays.

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