Established in 1921, L’Officiel is France’s longest standing fashion magazine. With a heritage traversing across two centuries, L’Officiel de la Couture et de la Mode, started as ‘The Official’ source for the Parisian haute couture industry. In July 2014 a long time colleague and friend approached us to take on Design and photography for the launch edition of L'Officiel Australia. This involved creatively re-designing French magazine templates for the Australian demographic and liaising with the Paris & Milan teams to ensure brand unity.
Working with French guidelines, typography, and layout and yet innovating the editorial visual language for the Australian landscape was no small task.
Whilst designing the Australian version of the magazine we also took the lead on the "L'Officiel Australia" logo redesign as well as the feature "'O". Additionally, We in turn creatively directed and shot multiple editorial spreads.