• CREATIVE DIRECTION
We creatively directed and shot this editorial for Bulgari in conjunction with L'Offlciel Magazine. We created a palette based on individual details from the, quite stunning, Bulgari Serpenti bag. Further, to be entrusted with my own creative vision we felt very humbled. At the time we were exploring colour palette development and had discovered an amazing new creative tool called Adobe Color. Which enabled us to source colour palettes based on photos we had taken.
When given the chance to work with Bulgari, of course, we were honoured.
The direction was quite simple but powerfully effective. Using varied colours for the backing card we created a studio setup which would dynamically reflect the existing colour harmonies of the product. Subtle enough not to overpower the beauty of the Serpenti itself. We used fishing line to suspend the bag creating a zero gravity effect. A perfect harmony.