SCD Brand

Branding Design

Creative Direction
Design Strategy
Digital Strategy

The Sunshine Coast Council commissioned Saturate to develop the brand, typography, tone, look and feel for the regions Sunshine Coast Design brand. This brand informed the design of a major book featuring the entire Sunshine Coast Design Strategy available in book stores and on the Council website. The book has gone on to win a National Good Design Gold Award and you can view the project here. As a studio it's an honour for us to design for the entire region of the Sunshine Coast. We assembled a team of leaders in the industry space including Ryan Shelton, Andre Eberle, Kristy Weller and our Creative Director Andrew Maccoll to discover and create a brand that represented everything beautiful about the Sunshine Coast and also elevated design to a world class level for our region. This is a project our studio is especially proud of and feel strongly about continuing it's legacy into the future as we evolve. The project led our team to be named Australian Designer of the Year at the National Print Industry Awards in 2021.

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