The first step in crafting a place identity is engaging with the community. It's essential to understand the values, traditions, and aspirations of the people who live, work, or interact with the location. Their insights provide the cultural and emotional context that can't be ignored. We create workshops, surveys, and public forums to gather this qualitative data.

Once the community's voice is heard, the next step is to define the brand identity that encapsulates the unique characteristics of the place. This involves creating a compelling narrative, visuals, and other brand elements that resonate with the target audience. The brand identity should be versatile enough to be used across various platforms, from signage to social media.

Place enjoyment isn't just about aesthetics or amenities; it's about creating an atmosphere where people feel connected, valued, and eager to participate.  This emotional attachment not only uplifts the community but also acts as a powerful magnet for new visitors, thereby completing the circle of a well-executed place branding strategy. It's all about daily public experiences.